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OUR VISION

Lead a better life to be
the “intelligent mobile life operator” of the new era.

OUR VISION

Lead a better life to be
the “intelligent mobile life operator” of the new era.

INTRODUCTION TO “THE FIFTH TYPE”

Different from the regular four modes of entering new energy automobile industry– traditional automobile enterprises, design/parts enterprises, internet enterprises and low-speed automobile enterprises. REECH has created “the fifth mode” of new energy automobile development by integrating existing sales channels, travel services and other resources..

“The fifth mode” is the core strategic difference of REECH, and is based on the “sub-sales of channel leadership and sharing model”. Its core is the unique concept of “exclusive + sharing” implemented by REECH in product design, development, manufacturing, distribution and travel services.

In terms of product creation, “the fifth mode” is the mode of global resource integration and intelligent sharing in the design and development of pure electric vehicle products, as well as the mode of combination of independent manufacturing and joint sharing manufacturing in product manufacturing.

 

In terms of enterprise strategy, “the fifth mode” is the core strategic positioning of the enterprise — “autonomous intelligent mobile life operator”.

In terms of product distribution, “the fifth mode” is a unique “sub-sale” mode, including retail for individual users based on group and regional distribution networks and customized sales for enterprise customers.

In terms of travel service, “the fifth mode” is a new mode of shared economy with “sharing” as the core, based on its own products and routes, covering  car usage modes such as car rental, car sharing and ride hailing.

“The fifth mode” ultimately enables REECH to bring intelligent and shared vehicles and travel services to the users and consumers, making life easy, convenient and smooth and let them enjoy the improvement of travel and life quality.